Posts filed under ‘libraries’
And in other news…. I published a book! It came out at the end of September and I’m hoping it will be useful for anyone who is interested in dabbling in usability testing for the first time or leveling up their skills. Whether you’re on a string budget with little staffing, or you have a larger web team that’s committed to improving the user experience, this should be a worthwhile read.
If it’s not already a go-to handbook on your book shelf, please check it out. Available for $55.79 on Amazon.
WordPress reminded me that I’ve been slacking on this blog, sorry about that…
It’s a bit late, but this is a presentation I gave along with our web content strategist, Shoshana Mayden, at edUi earlier in the fall:
EdUI – a great conference as always.
And some news: just last month, we were able to secure a permanent position. That’s right, our library now has a full-time content strategist! And it’s pretty fabulous. (She was previously on a one-year contract. A year of hard work proved how extremely valuable content strategy is to our organization).
Presentation I gave as part of the UX Unconference we organized at the UA Libraries early in December. This is a 20 minute version of the 4-week long class I teach for Library Juice Academy.
Yesterday, I presented a webinar sponsored by the Arizona State Library, Archives, and Public Records. They organize professional development for library workers across the state. This was a great opportunity to share an overview of how to conduct usability testing easily and on a budget.
We had a few technical issues at the start, and some of my slides came out funky or incomplete, but other than that I think it went well.
Webinar recording (1 hour)
I was fortunate to attend edUi for the second time this year. Excellent conference that brings together leaders in user experience from the higher ed community. I presented twice – first with colleague from UNC Chapel Hill, Kim Vassiliaddis on bringing together stakeholders and leading staff during times of big changes:
I then presented with former colleague, Samantha Barry, on techniques for effective web writing:
Earlier this year, I helped organize the UX Certificate program for Library Juice Academy. It’s 6 courses, completely online, with each course lasting 4 weeks. I’d previously been teaching the Do-It-Yourself Usability Testing, which was super fun & interesting, so I was happy to add a couple more, and also bring in some colleagues from elsewhere to contribute.
I was lucky to get others on board to help with the curriculum and the teaching:
- Carolyn Ellis, User Experience Librarian at University of Texas San Antonio. She teaches the first course: Designing a Usable Website (the fundamentals of user-centered design)
- Susan Teague Rector, Information Architect and Web Strategist at the University of Colorado Denver. She teaches Information Architecture: Designing Navigation for Library Websites
- Sonali Mishra, User Experience Specialist at the University of Michigan. She follows my usability testing course with Beyond Usability Testing: Other User Research Methods.
- Nicole Capdarest-Arest, Emerging Technologies Librarian at the Arizona Health Sciences Library. She co-teaches Writing for the Web.
It’s great to see so many familiar faces in these classes – students taking the entire program. I also see some new faces in each course, which is also fun. We have a mix of students from academic, community college, and public libraries as well as some who are working towards their MLS or who are just seeking some continuing education.
We have in the final month of teaching right now, wrapping it up with Content Strategy for the Web. I am possibly most excited about this course, because content strategy has been on my mind for a long time and I want to share the love. I published an article earlier this year, Developing a Content Strategy for an Academic Library Website, and am currently right in the middle of a search for a one-year Web Content Strategist for our library. I’ve been de facto content strategist, but if we could have someone whose whole job is dedicated to this type of work, that would be awesome. I think we could so some really innovate stuff with our site. And we have some great candidates, which is really exciting. This position has been funded for 12 months, but I am thinking we might be able to justify having a permanent line in this role, depending how the year goes and what we accomplish. We shall see!
I was assigned as “Website Product Manager” almost exactly two years ago, and since then I’ve sort of figured out what I’m doing, but have still felt quite alone in that I don’t know of any other librarian that considers herself in this same particular profession.
Then today I was cruising for some readings for my recently-announced DIY Usability Testing online course (thought I’d throw that pitch in there), and ran across today’s post in the fabulous A List Apart blog, titled Product Management for the Web. Hey – that’s what I do! Everything that article mentions is very much in line with what I’ve been trying to do at the University of Arizona Libraries – forming and maintaining networks of relationships, earning trust, communicating like crazy, researching user needs & gathering analytics, setting priorities, and writing & implementing a website road map.
It’s true that when I went to Usability Week back at the end of 2010, I would introduce myself as “website product manager” and would get some “oos” and “ahhs,” so I think it’s safe to say it has been around in the larger world for a long time. But when I tell a librarian colleague that title, I am more commonly given a “huh?” response.
Perhaps this will continue to be a growing trend in how website work is managed… I think it’s pretty new for libraries, but perhaps it will become a trend in libraries soon enough, too. I don’t think it would be a bad idea, although in fairness I’m a bit biased.